Retail Presence
Retail environments are hyper-competitive places, and strong visual merchandising is undeniably impactful on customer experience. Visual merchandising presents a retailer’s physical store an enticing way to attract customers. In today’s market, visual merchandising infuses artistry and data science, enabling retailers to get their message across faster and with superior impact.
Visual merchandising helps retailers –
- Improve customer experience: Customer experience is vital to running a successful business and visual merchandising is a very important part of it. It helps to organize the retail space and help customers find what they’re looking for easily – thus improving their experience while shopping in your store. Moreover, it helps to interest, fascinate, and educate customers better with smartly designed displays.
- Sell targeted items: Some items bring in more profits than others, and sellers want to sell more of these. Visual merchandising allows showcasing of these targeted items and ultimately sell them more.
- Meet sales goals: Visual merchandising is the salesperson that persuades the customer to purchase intended products subconsciously. Executed by strategically placing profitable items, making them catch eyes and tempting people to purchase them.
- Market retail stores: A memorable store is what stands out in the crowd of boring retail stores. Optimal visual merchandising makes the store stand out and strike customers’ minds. This is done by using visual cues, ideal positioning, and various aesthetics, making them stop and look and, sometimes, even take pictures or spread the word organically.
Our creative and production team works in tandem to design and implement significant visual displays not to just look alluring but also to fuel retail purchases. Over the years, Playsmart has successfully implemented revamps of existing displays as well as created brand new ones that ignite customer imaginations.
Hamleys – The Dubai Mall, Dubai
Hamleys, the British multinational toy retailer is one of the biggest names in the industry and a true children’s paradise. Our team implemented a one-of-a-kind, bright, bold and dashing branding display for international brand VTech within the store. We at Playsmart utilize experiential marketing while ensuring its bound to be eye catchy and informative to the customers.
Carrefour – Ibn Batuta Mall, Dubai
Carrefour, the French multinational hypermarket chain is a shopping destination for one and all in the UAE. During “Back to School” seasons we design and implement Fun Zones for children to hand around and try out our range of stationaries. Parents are more familiarized with our products as the children are busy creating their creative masterpieces.
Toys R Us – Dalma Mall, Abu Dhabi
The American toy, clothing and baby products retailer Toys R Us is one of the big players in the market in UAE. We execute specialized instore display arrangements with the company. More than designing a shelf to display products on we incorporate features that attracts parents and kids alike to come walk around the section and interact with the features. Here we have installed a “Spin to Win” gondola which is an all-time favorite.
Babyshop – Dubai Festival City, Dubai
Babyshop is one of the leading baby and child stores in the Middle East that provides exceptional value and a great shopping experience for moms and kids alike. We collaborate with our retailers and provide regular design updates to the displays within the stores ensuring maximum brand visibility and awareness.
