Who We Are
Founded in 2015, Playsmart has evolved from being one of the leading toy distributors in the region to an umbrella company with a diverse portfolio of products– baby essentials, toys, health & fitness, apparel, leisure and entertainment. Playsmart, a top brand distribution company represents the world’s popular brands, most sought-after licenses, and source quality products meeting international quality benchmarks. We have a young, dynamic team with verve and style, led by industry specialists adding the tempering of experience and vision. Today, Playsmart is privileged to hold a substantial share of branded toy supplies across UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Jordan, Malaysia, India and Russia.
Our essence lies in quality living. Playsmart is a young, dynamic and expanding company with a team of experienced go-getter professionals. We began our story with the distribution of children’s toys for education and entertainment. Today we are one of the key suppliers to the region’s biggest Toy Stores, Duty-Free, Leisure and Entertainment Parks.
We believe in providing brands with the perfect on-ground support with seamless logistics, a strong distribution network, impactful branding and marketing. For the end consumer, Playsmart offers international quality products, trendy, in vogue and at the right price.
What we do
We believe in providing brands with the perfect on-ground support with seamless logistics, a strong distribution network, impactful branding and marketing. For the end consumer, Playsmart offers international quality products, trendy, in vogue and at the right price.
Our Locations
Being based in Dubai a strategic hub, Playsmart provides the ears on the grounds to international brands, as well as the hands and legs (sales & logistics) in the region. Global presence is increased brand recognition and apparent credibility from customers, competitors and the public alike. Playsmart provides regional expertise to our brands, an understanding of the market, and our strong logistics including warehousing and transport in each of our regions we are operational in providing the means to penetrate and cover the market.
Maintaining an international presence of the company is the most important part of global presence and we are strongly focused on the steady expansion of our services into international markets like Europe, Africa, and India to have a stronger foothold in the global market.
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