A child’s development starts from day one, and that is why the right toys are so important for the young mind. When selecting a toy, we all look for quality, fun elements, and learning. It is also very important to get a toy that is age-appropriate, to help strengthen your child’s cognitive, emotional and motor development. The toy then imparts maximum impact and continues to engage the child’s interest.

Children of all ages love working with their hands to create arts and crafts. Art and craft for kids can be anything from pencil drawing and painting to origami and other crafts. It is a medium for children to express themselves and let their creative juices flow. Working with materials teaches them about colors, shapes and textures. How things work and how they fit together, enhancing their hand-eye coordination and building levels of manual dexterity.

We take pride to be the top toy distributor in UAE and partner with some of the world’s best companies that conduct ample research, design and manufacture top-quality children’s toys for their safety, nourishment and intellectual development. We firmly believe that toys are the tools that unlock potential!

“Toys are children’s words and play is their language”
-Gary L. Landreth

Our babies are the most cherished extension of ourselves. We want to pamper them, cosset them, and provide them with the best. At Playsmart we understand this sentiment, and that is the reason we bring you only the best baby essentials available in today’s market. We employ our expert knowledge and creativity with utmost care and dedication to deliver products that will help make your parenthood journey the most memorable and inspiring.

From baby monitors to rockers and nappers to feeding solutions, we supply safe and reliable products that help parents prepare for a new baby and take care of him or her after they arrive. We represent leading international baby brands for Maternity, Feeding, Gear, Sleep & Comfort, Safety, Care & Hygiene, Bath & Potty, Infant Activity, and Travel Accessories.

We are proud of our committed and well-known partnering brands.

“It is the nature of babies to be in bliss!”
-Deepak Chopra