A child’s development starts from day one, and that is why the right toys are so important for the young mind. When selecting a toy, we all look for quality, fun elements, and learning. It is also very important to get a toy that is age-appropriate, to help strengthen your child’s cognitive, emotional and motor development. The toy then imparts maximum impact and continues to engage the child’s interest.

Children of all ages love working with their hands to create arts and crafts. Art and craft for kids can be anything from pencil drawing and painting to origami and other crafts. It is a medium for children to express themselves and let their creative juices flow. Working with materials teaches them about colors, shapes and textures. How things work and how they fit together, enhancing their hand-eye coordination and building levels of manual dexterity.

We take pride to be the top toy distributor in UAE and partner with some of the world’s best companies that conduct ample research, design and manufacture top-quality children’s toys for their safety, nourishment and intellectual development. We firmly believe that toys are the tools that unlock potential!

“Toys are children’s words and play is their language”
-Gary L. Landreth

Our babies are the most cherished extension of ourselves. We want to pamper them, cosset them, and provide them with the best. At Playsmart we understand this sentiment, and that is the reason we bring you only the best baby essentials available in today’s market. We employ our expert knowledge and creativity with utmost care and dedication to deliver products that will help make your parenthood journey the most memorable and inspiring.

From baby monitors to rockers and nappers to feeding solutions, we supply safe and reliable products that help parents prepare for a new baby and take care of him or her after they arrive. We represent leading international baby brands for Maternity, Feeding, Gear, Sleep & Comfort, Safety, Care & Hygiene, Bath & Potty, Infant Activity, and Travel Accessories.

We are proud of our committed and well-known partnering brands.

“It is the nature of babies to be in bliss!”
-Deepak Chopra

Playsmart has been successfully expanding its business with an excellent diversification of products and secured the top place in the list of wholesale distribution companies. Our entry into the vertical of Leisure and Entertainment products is our latest venture.

We design and create specialty merchandise such as branded t-shirts, mugs, bags, caps, footwear, wrist bands and more, which are supplied to the region’s most sought-after leisure and entertainment hot spots such as Dubai Parks and Resorts and other major recreation centers in UAE like Warner Bros, IMG World of Adventure, Global Village and many more.

“We aren’t in an information age; we are in an entertainment age.”
– Tony Robbins

Playsmart Apparel distributors have first-hand experience at all stages of the design-to-sale journey, we are passionate about employing our expertise to assist our partners in executing their vision and staying ahead in the fashion game.

Our expansion of product offerings into fashion apparel is in line with our ongoing commitment to producing reliable, high-quality products. We manufacture and source our own fabrics within the company. We pride ourselves in this ingenuity and resourcefulness that also distinguishes us from other apparel manufacturers in the region. Owing to reduced manufacturing costs of fabrics, we can offer our garments and apparel at competitive prices in the market, creating a niche for ourselves.

“You can have anything you want in life if you dress for it!”
– Edith Head

Health and fitness are the cornerstones of a happy lifestyle. It is important to have the right equipment to help you stay fit. Playsmart’s range of fitness gear and equipment are designed by experts, to provide you with maximum impact for your effort. Our brands are ideal partners in your quest for the perfect body and healthy lifestyle, adding an element of fun and making your journey more exciting and rewarding.

Fulfilling the promise of enhancing wellness is at the heart of our brand, Playsmart provides a diverse array of health and fitness solutions. Our tools and equipment are produced by experts in the field, relying on scientific data and optimized to boost physical fitness that in turn improves mental and emotional wellbeing. We understand that health and fitness go together to attain control over our bodies. Our goal is to ensure that the products we engineer support you in your commitment to enhancing the quality of your life.

“The only person you are destined to become is the person you decide to be.“
– Ralph Waldo Emerson